Heather Nicholls
- Role
- Senior Digital Product Manager at GCI Communication Corp.
- Location
- Anchorage, AK, US
- LinkedIn followers
- 500 followers
About Heather Nicholls
Heather Nicholls is a Digital Product Manager who has guided the creation of compelling…
Experience
Senior Digital Product Manager
Apr 2021 — Present
Guides the evolution of the digital customer experience for Alaska\'s largest telecommunications provider. Works with agile teams to establish the vision and roadmap for digital technology, ensuring a wholistic experience across components and platforms. Key accomplishments- Increased eCommerce orders 20% year-over-year through UI/UX enhancements, contributing to record high earnings in FY 2021 - Doubled website conversion rates through A/B testing and page optimization - Increased Content Operations Team efficiency through implementation of Digital Asset Management solution, including taxonomy, workflows, and metadata structure; led mass migration of assets from unstructured content repository into DAM - Improved on-site search relevancy by 50% in less than one year through implementation of Coveo machine learning and content gap analysis - Decreased average data payload on customer-facing web pages by one-half through use of asset renditions via CMS-DAM connector
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