Heather Murray
- Role
- Regional Trade Marketing Manager at Diageo
- Location
- New Orleans, LA, US
- LinkedIn followers
- 500 followers
Experience
Regional Trade Marketing Manager
Mar 2022 — Present
Leading all brand activation, marketing development & execution across several regions in the South East. Partnering with brand teams, sales directors, local sales teams & distributors to ensure local market nuance is considered in order to drive at scale national programs & platforms. Key Outputs & Accountability: Deliver AOP target for regions Create, drive & deliver outstanding strategy & execution of programming to achieve market share growth A&P budget planning & implementation Refine the way we believe/behave/operate & work to drive regional programming
Education
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA, Marketing & Executive Strategy
2017 — 2018
Colorado State University
Bachelor of Science
Skills
- Selling
- Business Planning
- Strategy
- Event Management
- Marketing
- Beverage Industry
- Pricing
- Sales
- Key Account Management
- Pricing Strategy
- Leadership
- National Accounts
- Merchandising
- Management
- Distributors
- Sales Management
- Wine
- Competitive Analysis
- Negotiations
- Brand Development
- Alcoholic Beverages
- Finance
- Beer
- Team Leadership
- Strategic Leadership
- Key Account Development
- Account Management
- Marketing Strategy
- Business Strategy
- Grit
- Food & Beverage
- Sales Operations
- Sales Presentations
- Restaurants
- Wine Tasting
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