Heather Murphy Beatrice

About Heather Murphy Beatrice

Results-driven product executive with 15+ years of experience transforming high-growth technology companies through AI-powered innovation. Proven track record of delivering $250M+ in revenue impact and 30%+ conversion rate improvements through customer-centric product strategies. Impact Highlights- Generated $250M+ in revenue through strategic product initiatives- Led cross-functional teams of 50+ across global operations- Pioneered AI-driven solutions increasing customer engagement by 35%- Reduced operational costs by $350K while improving user experience- Developed mentorship programs improving team retention by 25%Areas of Expertise:Product Strategy & Innovation | AI/ML Implementation | Digital Transformation | Revenue Optimization | Cross-Functional Leadership | Customer Experience Design | Operational Scalability | Growth MarketingWhat I Bring-Leadership & Coaching: Experienced in building and mentoring high-performing teams, driving accountability, and cultivating innovation-Product Strategy: Proven ability to craft customer-centric roadmaps that align with business objectives-Operational Scalability: Adept at optimizing processes and managing complex initiatives in dynamic environments-Cross-Functional Expertise: Skilled in uniting diverse stakeholders around shared goals to deliver impactful outcomes.

Experience

1. Director of Digital Product

   CVS Health

   Mar 2025 — Present

Education

• Fairfield University

  Bachelor of Science, Charles Dolan School of Business, Marketing

• Bishop Fenwick High School

  General

Skills

• Social Media Marketing
• Web Analytics
• Strategy
• E-Commerce
• Mobile Devices
• Email Marketing
• Social Media
• Advertising
• Product Management
• Online Advertising
• Ppc
• Management
• Marketing
• Digital Strategy
• Product Development
• Online Marketing
• A/B Testing
• Digital Media
• Analytics
• User Experience
• Marketing Strategy
• Customer Acquisition
• Market Research
• Business Development