Heather Morrissey

About Heather Morrissey

Trusted strategic advisor offering extensive sales program planning, execution, and management experience. Adept in anticipating customer requirements and recommending unique ideas/approaches/solutions that drive company growth and deliver strong and sustainable market share gains for maximum ROI. Throughout my career, I have been recognized repeatedly for the ability to design/institute best practices, simplify processes, optimize performance, uphold quality, advance product knowledge, champion training initiatives, and protect and enhance client and partner satisfaction. For the last 12 years, I have worked for Serta Simmons Bedding, LLC the world\'s leading producer of mattresses and sleep experiences, in a variety of roles including Sales Program Manager, Regional Independent Channel (2015 - Present)(Work Remotely with 80% Travel); Sales Administration Manager (20••••15); and Retail Sales Coordinator (20••••12). In my current position, I maintain full responsibility for driving all Serta and Beautyrest Buying Group Vertical (encompassing 8,860 retail partners across the U.S. and $3B in sales revenue) initiatives; control a budget of up to $2M; and manage $1.2B in retail sales with the two brands boasting a combined 40% market share. Prior to joining Serta in 2011, I worked 5 years at Canon Business Solutions as a Sales Training Specialist (20••••11). Specialties: • Sales Education/Sales Training • Channel Development Strategy • Revenue/Market Share Growth • Needs Assessment/Evaluation • Product Knowledge/Expertise • Program Planning/Execution • Retailer Incentives/Giveaways • Event Coordination/Execution • Tradeshow Planning/Execution • Project Management/Direction • Customer Relationship Management • Key/National Account Management • Partnership-Building/Development • Buying Group/Retailer Relations • Cross-Functional Collaboration h••••••••@yahoo.com

Experience

1. Sales Program Manager, Regional Independent Channel (Work Remotely with 80 Travel)

   Serta Simmons Bedding, LLC

   Jan 2015 — Present · Hoffman Estates, IL

   Maintain full responsibility for driving all Serta and Beautyrest Buying Group Vertical (encompassing 8,860 retail partners across the U.S. and $3B in sales revenue) initiatives for the world\'s leading producer of mattresses and sleep experiences; control a budget of up to $2M and manage $1.2B in retail sales with the two brands boasting a combined 40% market share.•Cultivate and maintain strong relationships with C-Suite management across all Buying Groups.•Identify key players in all markets and improve relationships with existing retailers to capitalize on opportunities for growth; develop metrics and analytics engines to properly set the stage for/measure/manage success.•Participate in Business Reviews with Buying Group Partners to establish promotion and event strategy.•Manage the flow of information and maintain all agreements for the Quarterly Buying Group Rebate Program with $7.2M+/- in retailer volume rebates.•Champion Regional Buying Group growth initiatives with accountability for a $4M book of business; introduce private label products to drive relevancy. •Develop quarterly strategies, in tandem with the Executive Team, to determine which promotions to introduce to the smaller independent retailers in order to grow the business from $21M to $30M+ per year. •Coordinate, execute, and manage company involvement in 10 major industry conventions/tradeshows per year, for Serta and Beautyrest brands from start to finish, including accountability for all event logistics/operations; generate new promotions, develop and communicate compelling show offers, introduce retailer giveaways, and plan, work, and identify new ways to increase traffic to our spaces.•Facilitate monthly and quarterly training for 5 inside sales team members to promote brand advocacy, integrity, sustainability, and growth; provide extensive coaching and education and partner with call centers to develop/train outside staff on product knowledge and service deliverables/competencies.

Education

• Harper College

  Coursework Completed Toward a Degree

• The Art Institutes

  Marketing & Fashion Merchandising