Heather Minock
Creative marketing leader with 15+ years of experience in developing and implementing strategic demand generation campaigns that drive revenue and elevate brand.
- Role
- Senior Marketing Campaigns and Event Manager Americas Region Field Marketing at Diebold Nixdorf
- Location
- Uniontown, OH, US
- LinkedIn followers
- 500 followers
About Heather Minock
Seasoned and creative marketing leader with 15+ years of experience in steering marketing campaigns that drive revenue and elevate brand. Skilled at devising effective strategies to design complex campaigns in line with client objectives and goals. Adept at cultivating diversified marketing channels that penetrate difficult markets. Excellent interpersonal skills to foster strong relationships with key stakeholders, vendors and clients to convey and accomplish marketing objectives. Solid record of building and leading highly efficient teams to achieve organizational and individual targets.Areas of Expertise• Traditional & Digital Marketing• Strategy Development • Advertising & Branding• Channel Marketing • Campaign Management• Content Creation & Management• Sales Operations• Business Development • Team Building & Leadership• Client Relationship Management• Market Trend Analysis• Budgeting & Forecasting
Experience
Senior Marketing Campaigns and Event Manager Americas Region Field Marketing
Jan 2014 — Present · North Canton, OH, US
Drive strategic marketing campaigns for financial services via diverse traditional and digital channels–email, digital, social media, events, webinars, videos, sales enablement tools, customer references and case studies–while overseeing content creation and branding.Accomplishments Created webinar trilogy spotlighting new product line features for national distribution, yielding 25% more MQLs and 18% more SQLs YoY in regional distribution. Launched national demand generation campaign educating clients on benefits of streamlining the self-service channel through core integration, with the objective of connecting sales with customers who were integrated with our core partners; the campaign enhanced data quality in our CRM system by 42%, boosted email opens by 16%, and clicks by 12%, consequently increasing lead to opportunity conversion by 15% over past campaigns.
Education
Walsh University
Bachelor of Arts - BA
2003 — 2006
Walsh University
Bachelor of Arts - BA
2003 — 2006
Walsh University
Master of Business Administration (M.B.A.)
2011 — 2013
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