Heather Miller

About Heather Miller

My work focuses on helping organizations translate ambitious strategy into coordinated action across a large matrix of teams, partners, and markets.Over the course of my career, I have worked at the intersection of brand strategy, commercial partnerships, and operational planning, partnering with teams across North America, Europe, Asia Pacific Latin America (APLA), and China to support integrated Go-To-Market initiatives and large scale marketplace activation.In my current role, I lead Global brand strategy planning and operational alignment across media, retail, and digital, helping connect enterprise business and merchandising priorities to integrated Go To Market strategies and marketplace activation. This work centers on establishing the planning frameworks and operational rhythms that guide seasonal campaigns and global brand initiatives ensuring alignment across cross functional teams. I partner closely with regional teams across North America, Europe, Asia Pacific Latin America (APLA) and China to ensure global strategies translate effectively into coordinated activation. Earlier in my career, I led global media partnership strategy and commercial investment planning, working closely with major technology platforms, such as Google, Meta, Salesforce, etc, agencies, and internal stakeholders to expand Nike’s capabilities across the media ecosystem. This work included negotiating strategic commercial agreements, developing and implementing business cases for new capabilities, and aligning cross functional stakeholders around long-term partnership and investment strategies.Across both roles, a consistent focus has been helping organizations align strategy, investment, and operational execution across distributed teams and partner networks. Whether guiding cross functional planning processes, developing partnership ecosystems, or activating initiatives across global markets, I’m motivated by work that brings people together around shared goals and turns strategic ambition into measurable impact.I’m particularly drawn to environments where collaboration across organizations, communities, and partners creates new opportunities for growth, innovation, and meaningful connection.

Experience

1. Global Director Brand Strategy, Planning & Marketplace Operations

   Nike

   Sep 2025 — Present · Portland, OR, US

   Lead global brand strategy planning and operational alignment that connects enterprise business and merchandising priorities with coordinated Go-To-Market execution across Nike’s international markets. Partner with leadership to translate strategic objectives into planning frameworks that guide seasonal initiatives, marketing investments, and marketplace activation.This role focuses on creating the structures and operating rhythms that enable large, cross-organizational teams to move from strategy to execution with clarity and consistency across global markets.• Guide development of global strategic planning process + frameworks that connect business priorities with integrated Go-To-Market execution.• Partner with leadership teams to align long-term brand strategy, commercial investment planning, and marketplace activation.• Establish operational planning rhythms that support seasonal campaign development and global brand initiatives.• Facilitate stakeholder alignment across global + regional teams to ensure strategic priorities translate into clear execution plans within media, retail and digital.• Collaborate with regional leaders across North America, Europe, Asia Pacific Latin America (APLA), and China to ensure global strategies translate effectively into locally relevant activation.• Provide strategic planning support that helps leadership teams connect long-term brand priorities with near-term business and merchandising objectives.

Education

• Universidad de Cantabria (University of Cantabria)

  BA, Business Administration

  2005 — 2005

• Wirchaftuniversitat (Vienna University of Business and Economics)

  Bachelor of Arts (BA), International Business

  2007 — 2008

• Oregon State University

  International Business, Spanish, Business, Marketing, Management

  2003 — 2007