Heather McReynolds
SVP-Merchandising, Planning & Product Development at David\'s Bridal
- Role
- Senior Vice President Merchandising, Planning and Product Development at David's Bridal
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Heather McReynolds
Dynamic, customer-centric executive skilled at revitalizing and evolving brands to increase brand relevancy and deliver sales and profit growth. Extensive global merchandising success delivering business value through comprehensive strategies born out of creative and inquisitive thinking. Passionate leader adept at building innovative, high-performing teams that elevate brands to resonate with core customer while delivering on key growth objectives.Core Competiencies: Executive LeadershipMerchandising StrategyBrand PositioningFinancial Planning and AnalysisProduct DevelopmentSourcing & BuyingMarketing & Promotion StrategyInventory & Supply Chain ManagementStrategic PartnershipsCommunicationAssortment Architecture & OptimizationCompetitive AnalysisMarket Trends/ResearchCoaching & Mentoring
Experience
Senior Vice President Merchandising, Planning and Product Development
Mar 2025 — Present · Philadelphia, PA, US
Education
University of Missouri-Columbia
Bachelor of Science in Business Administration, Business Marketing and Management
1994 — 1998
Skills
- Apparel
- Product Assortment Planning
- Retail
- Cpfr
- Assortment
- Merchandise Planning
- Wovens
- Textiles
- Fashion
- Sourcing
- Trend Analysis
- Footwear
- Forecasting
- Private Label
- Trend
- Silhouette
- Merchandising
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