Heather McConnell
Strategic Growth Manager, Restaurants Group @Hook + Ladder Digital
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WORK HISTORY
Strategic Growth Manager, Restaurants Group @Hook + Ladder Digital
We partner with marketing and growth leaders at multi-location restaurant brands to evaluate current marketing systems, identify execution gaps, and determine where a fractional, cross-functional team can create the most leverage.H+L works closely with stakeholders across brand, local, and franchise initiatives to align strategy, execution, and accountability, helping teams move faster without adding internal headcount.We lead early-stage diagnostic and growth conversations focused on simplifying complexity, reducing vendor sprawl, and reconnecting marketing execution to business outcomes.By collaborating internally with strategy, creative, and execution teams to ensure clear scope definition, realistic expectations, and strong handoff from strategy to delivery.Our team engages regularly with marketing leaders navigating aggressive growth targets, lean internal teams, and increasing operational complexity across multiple locations.Learn More: https://hnldigital.com
EDUCATION
West Virginia University
Bachelor of Applied Science - BASc
ABOUT HEATHER MCCONNELL
I help growth-minded brands scale smarter by extending their marketing team with a fractional, cross-functional model.As a Business Development Representative at Hook + Ladder Digital, I work with organizations that have ambitious growth goals but lean internal resources. My role is to understand where teams are today, where they want to go, and how our fractional specialists can plug in to deliver strategy, execution, and momentum - without the overhead of hiring in-house.Our clients often say working with H+L feels like adding an entire internal marketing department, without the burden of recruiting, onboarding, or day-to-day management.I primarily support in-house marketing leaders who are:• Scaling multi-location or growth-stage brands• Juggling strategy and execution with limited bandwidth• Looking for senior expertise without full-time headcountIf that sounds familiar, I’d love to learn about your current challenges and explore whether a fractional approach could help you move faster and more confidently.At Hook + Ladder Digital, we’re built on standards, systems, and a culture of continuous improvement. We bring together people who value ownership, curiosity, and raising the bar—for ourselves and our clients. Learn more: https://hnldigital.com/If you’re a marketing leader, entrepreneur, or growth-minded professional who enjoys exchanging ideas and building meaningful relationships, let’s connect.
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