Heather MacKay
Leading teams and GTM strategy with high quality data-driven insights
- Role
- Senior Manager, Market Research & Scoops at ZoomInfo
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Heather MacKay
Heather has 20+ years of people management, GTM research and emerging tech experience-…
Experience
Senior Manager, Market Research & Scoops
Sep 2023 — Present · Vancouver, WA, US
Manage global Scoops/Signals production (including AI workflow optimization application) and lead ZI Market Research initiatives / publications to empower continued customer knowledge, sales growth and high-impact GTM strategies.
Education
Claremont Graduate University
MA
2003 — 2005
Oxford University
Global Economics and Strategy
Université de Pau et des Pays de l'Adour
French language and cultural studies
University of Mount Union
BA
2000 — 2003
Skills
- Customer Insight
- Analytics
- Primary Research
- Analysis
- Research Design
- Brand Equity
- Quantitative Research
- Marketing Research
- Market Research
- Focus Groups
- Qualitative Research
- Quantitative Analytics
- Segmentation
- Survey Design
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