Heather Larsen
Senior Director, Digital Marketing & Content Strategy @Minnesota Vikings
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WORK HISTORY
Senior Director, Digital Marketing & Content Strategy @Minnesota Vikings
Minneapolis, MN, US
I am responsible for the continued digital transformation of the Minnesota Vikings organization, driving the vision for fan experience across all Digital and Social through cross-channel integration and strategic content planning. I oversee all owned and operated (O&O) digital platforms and products as well as team social channels. I lead a team that develops compelling, engaging short and long lead content strategies.
EDUCATION
University of Iowa
BA, Communications, Marketing
UMN Carlson School of Management
Master of Business Administration (MBA), Marketing/Marketing Management, General
ABOUT HEATHER LARSEN
Versatile, creative, and results-driven Sales & Marketing professional with a comprehensive understanding of retail, product and channel sales & marketing, and marketing communications. Accomplished in multi-channel marketing, agency/vendor management, product launches and event planning. Experience in product lifecycle management, pricing and promotions and integrated marketing program development. Adept at analyzing data / trends, identifying insights / customer needs and developing / launching successful omni channel sales initiatives to drive huge increases in customer engagement.
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