Heather Lang

Experience

1. SVP Director of Media Analytics

   Eicoff

   Jan 1993 — Present

   Eicoff is a performance advertising agency. We are highly specialized in the landscapes of TV, audio and digital. From startups to Fortune 500 companies, our marketing approach drives immediate, measurable results for brands of all sizes, across all categories. Driven by data, OUR MEDIA takes an always-on, always-improving approach to your investment. We don’t simply “set it and forget it.” It’s why we continually deliver greater reach, response and ROI. We are constantly innovating and testing, too. Since the start of CTV, we were there. First to market with Hulu’s performance team. Last year, we saw a 95% client success rate on Streaming TV. OUR ANALYTICS team brings incredible clarity and insight to measurement. Our proprietary platform, EiQ, was built from the ground up by partnering with the top names in data tech. Today, we utilize the latest technology to help you find and reach the right audience, measure your advertising’s impact across channels, and optimize with clear direction. All to drive peak performance. Better data equals better results. OUR CREATIVE philosophy (what we call StorySelling) is all about inspiring action. Our work has launched new products, been adapted and versioned for 30+ local markets, and cleared shelves at retail. What sets us apart is the expertise to drive immediate growth while also building your brand for the future. It’s advertising that not only makes an impact, but one you can clearly see.

Skills

• Marketing Strategy
• Advertising
• Advertising Management
• Direct Response
• Media Planning
• Direct Response Television
• Media Buying