Heather L.

Executive Director, Content Studio @Trendyminds

St Petersburg, FL, US

Responsible for creating audience-focused strategies and content for clients such as Salesforce, Slack, and Cummins. Research and concept creative campaigns, brand messaging, and digital collateral including web content, emails, ads, blogs, social media posts, video scripts, pitch decks, interactive content, and gated content like ebooks, guides, checklists, and whitepapers.\\\\n\\\\nOversee the production of content to ensure consistency of the creative vision throughout a project. Channel different brand voices with a deep understanding of audience personas to create meaningful campaigns, customer journeys, and content marketing funnels.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

University of Florida College of Journalism and Communications

B.S. Journalism

New York University

Certificate