Heather Kratsas
- Role
- Director of Account Management & Creative Agency Operations at Highmark Health
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Heather Kratsas
Dynamic professional with a proven track record of crafting integrated marketing…
Experience
Director of Account Management & Creative Agency Operations
Mar 2021 — Present
Leads account management, business affairs, and creative operations teams for Tonic, Highmark Health’s internal creative agency. Tonic owns, builds and nurtures the brand through all consumer, b2b, and employee marketing within the Highmark Health enterprise (Highmark, Inc, Allegheny Health Network, etc.) including overarching efforts such as brand culture and growth initiatives. Continues to foster a growing agency to provide best-in-class collaboration and customer insights made possible by the knowledge and structure of being internal - while also ensuring all agency development is poised for continued growth with the enterprise. Coaches and mentors team leaders for talent opportunities, team growth and evolution planning, and change management. Account Management teams champion creative strategy, development and implementation through business-specific Creative Activation Managers and Creative Project Managers. Our Creative Business Affairs team members manage all union & non-union talent management, licensed creative asset facilitation, broadcast trafficking, and production billing. Our Creative & Mx Operations team members lead all process and software implementation, training and management throughout our large Marketing & Experience Department.
Skills
- Relationship Marketing
- Team Leadership
- Marketing Strategy
- Leadership
- Creative Direction
- Social Networking
- New Business Development
- Mentoring
- Social Media Marketing
- Strategic Communications
- Marketing
- Team Management
- Maintaining Strong Client Relationships
- Event Planning
- Public Relations
- Marketing Communications
- Management
- Development of Strategic Marketing Plans
- Strategic Planning
- Fiscally Responsible
- Outdoor Advertising
- Media Planning
- Advertising
- Crm
- Integrated Marketing
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