Heather Killebrew
Field Marketing Director Central Region @Molson Coors Beverage Company
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WORK HISTORY
Field Marketing Director Central Region @Molson Coors Beverage Company
Plano, TX, US
Direct the strategic planning and development of integrated marketing initiatives for a multi-brand portfolio across a 10-state region. Lead an 11-member team in executing field marketing, driving consumer engagement, and delivering brand growth. Manage a regional budget while aligning with national brand priorities to achieve business objectives.Key Achievements:Currently lead the strategy, oversight, and activation of high-impact partnerships across the region, including the NFL, MLB, NBA, NHL, NCAA programs, and major music festivals—driving brand visibility and consumer engagement.Launched a recruitment strategy targeting Hispanic bicultural millennials, increasing brand consideration through culturally relevant messaging.Founded and lead the company’s first Hispanic Council in Texas, guiding consumer research and insights to inform inclusive brand strategies.Developed a Texas-rooted Miller Lite campaign that significantly increased volume and brand favorability year-over-year.Executed a fully integrated Dallas Cowboys campaign—TV, radio, digital, and social—resulting in a major lift in brand awareness.Strengthened brand relevance in Colorado through localized marketing, increasing distributor support and community engagement.Recognized for creating an omnichannel platform that elevated Coors Light’s presence and became the national model for localized execution.Foster a high-performance team culture through transparent communication, mentorship, and individualized development plans.
EDUCATION
Metropolitan State University of Denver
Bachelor of Science, Marketing
SKILLS
ABOUT HEATHER KILLEBREW
I’m a strategic marketing leader with a passion for creating meaningful connections—between people, brands, and unforgettable experiences. With a consumer-first mindset, I specialize in building brand engagement strategies that resonate deeply with audiences and drive measurable business impact.My approach is rooted in curiosity and empathy: I’m driven by understanding how consumers think, feel, and interact with brands. This insight fuels innovative marketing solutions that not only capture attention but also build lasting loyalty. I’ve led the development of campaigns and experiences that have become benchmarks across markets, consistently pushing the boundaries of what’s possible in brand storytelling.As a collaborative leader, I thrive on building and mentoring high-performing teams. I’m committed to fostering a culture of growth, creativity, and trust—where people feel valued and empowered to do their best work. I’ve been fortunate to learn from incredible mentors, and I’m passionate about paying that forward.Core Competencies:Strategic Brand Marketing & Campaign DevelopmentConsumer Insights & EngagementExperiential & Partnership MarketingCross-Functional Team Leadership & CoachingCPG Brand & Market ResearchTalent Development & MentorshipExecutive Collaboration & Stakeholder AlignmentProject Planning & Solutions DevelopmentIf you\'re looking to connect with a marketing leader who blends strategic vision with creative execution—and who genuinely loves developing people and brands—I’d love to connect. H••••••••@gmail.com
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