Heather Henderson
Product Strategy Expert | Brand Champion & Steward | Team Builder | Bike Nerd
- Role
- Senior Brand Manager E-bike at Segway
- Location
- Kennewick, US
- LinkedIn followers
- 500 followers
About Heather Henderson
I\'ve helped build products, brands, and experiences that encourage people to get outside…
Experience
Senior Brand Manager E-bike
Aug 2024 — Present · US
Create & implement multi-million dollar marketing plan in start-up environment for new product category within established business• Hire & manage US e-bike marketing team & collaborate extensively with cross-divisional partners to build effective SOPs for product launches, digital & retail presence, sales support• Devise & spearhead campaign strategies with internal & external partners, writing briefs & overseeing production & distribution• Oversee product digital strategy including product pages, SEO optimization, social media, paid distribution, ADs & email• Monitor & report on KPIs, setting goals & enacting actions for improvement• Develop product messaging, writing directional copy & content for support materials including sales pieces, catalogues, EDM & paid ADs • Establish country-wide product experiences including demo transportation & fleet acquisition, location & schedule management
Education
The Evergreen State College
Bachelor of Arts (B.A.), Liberal Arts
2000
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