Heather Haselwood
Principal Product Designer @Groundswell
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WORK HISTORY
Principal Product Designer @Groundswell
Lead designer and people manager at Groundswell, a Google Ventures-backed fintech startup building the leading corporate philanthropy platform.• Built Welly, a Shadcn-based design system from scratch in 2 months, reducing development time by per the CTO.• Redesigned the donation flow for a core product experience handling millions in annual GMV.• Took the Grants product from broken MVP to full redesign after interviewing enterprise customers andevaluating prospect use cases, turning it into a key driver of new enterprise deals.• Created interactive code prototypes used directly in sales pitches, contributing to newenterprise deals by letting prospects experience the product before it was built.• Partnered with CEO, sales, and product to translate ambiguous customer needs into shipped features,maintaining design consistency across the product in code.
EDUCATION
University of Southern California
BA, Fine Arts
SKILLS
ABOUT HEATHER HASELWOOD
https://heatherhaselwood.com/I design products and I build prototypes in code. My workflow runs on Claude Code, Cursor, and Figma, and I use front-end skills not to own the codebase, but to close the gap between design and engineering. I\'ve led 10-person design teams, shipped products to millions of users at companies like Kajabi and the NFL, and used interactive prototypes to help close enterprise deals. I\'m looking for a Staff/Principal Designer role at a company that\'s serious about AI, both in what it ships and in how it works.
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