Heather Harwood
Sr. Shopper & Digital Insights Manager at Sargento
- Role
- Sr Consumer Insights Manager - Snacks at Sargento
- Location
- Waukesha, WI, US
- LinkedIn followers
- 500 followers
Experience
Sr Consumer Insights Manager - Snacks
Mar 2022 — Present
Education
Wisconsin School of Business
MBA, Market Research
2003 — 2005
University of Wisconsin-Whitewater
BBA, General Business
1997 — 2001
Skills
- Product Development
- Market Research
- Competitive Analysis
- Creative Direction
- Creative Development
- Segmentation
- Strategy
- Packaging Graphics
- Nielsen
- Consumer Products
- Brand Equity
- Customer Insight
- Marketing Research
- Consumer Insights
- Consumer Insight
- Shopper Marketing
- Consumer Behaviour
- Fmcg
- Marketing Strategy
- Breakthrough Thinking
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