Heather Hale

About Heather Hale

Highly driven and passionate marketing leader with a strong strategic vision and a passion for brands, offering years of experience in strategic leadership, brand management, shopper marketing, retail promotions, and senior account management. Experience in leading teams and working with clients to build brands both locally and globally, with strong ability to develop and execute outstanding marketing campaigns to drive sales and attain ambitious objectives. Takes challenges head-on and consistently brings innovative, creative solutions. Proven ability to thrive and succeed in a fast-paced, challenging, and globally competitive environment with dedication to excellence.

Experience

1. SVP

   Tracy-Locke

   Dec 2025 — Present

Education

• The University of Tulsa

  Bachelor of Arts, Communications

  2000 — 2004

Skills

• Digital Marketing
• Relationship Marketing
• Sales
• Email Marketing
• Interactive Marketing
• Account Management
• Customer Marketing
• Social Networking
• Brand Awareness
• Social Media Marketing
• Brand Development
• Digital Media
• Promotions
• Customer Engagement
• Client Presentation
• Media Buying
• Copywriting
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Advertising
• Customer Insight
• Strategy
• Corporate Branding
• Channel Strategy
• Interactive Advertising
• Budgets
• Direct Mail
• Management
• Integrated Multi-Channel Marketing
• Shopper Marketing
• Digital Strategy
• Outdoor Advertising
• Media Planning
• Creative Strategy
• Leadership
• Mobile Marketing
• Direct Marketing
• Creative Direction