Heather Gray
Creative Director @Helen of Troy
Signup · Get unlimited contacts
WORK HISTORY
Creative Director @Helen of Troy
Boston, MA, US
Develop creative strategy across six beauty brand expressions (packaging, merchandising, digital, and experiential design) ensuring every touchpoint drives business goals. I approach brands as living systems where each element influences the whole: a packaging redesign affects retail presence, which impacts digital storytelling, which informs the next product launch. I build visual identity systems and brand guidelines that scale with clarity, lead cross-functional partnerships with marketing and product teams, and direct creative brainstorms that surface real innovation. I manage and mentor design teams, set standards for workflow and execution, oversee agency relationships and creative budgets, and maintain constant awareness of competitive landscapes and consumer behavior. I think in systems and patterns, understanding that sustainable brand growth comes from aligning creative excellence with operational discipline. My work ensures creative isn\'t just inspired, it\'s accountable to growth and built to adapt as market conditions shift.
EDUCATION
Kendall College of Art and Design
Bachelor of Arts - BA, Design and Visual Communications, General
Maryland Institute College of Art
MPS, Data Analytics and Visualization
SKILLS
ABOUT HEATHER GRAY
I’m a strategic creative director with 15+ years of experience bringing brands to life at the intersection of data, storytelling, and design. From leading multimillion-dollar campaigns to crafting scalable visual systems, I help brands translate complexity into clarity—and ideas into impact.Currently, I’m advancing my practice through an MPS in Data Visualization and completing the MIT Professional Education certificate in Applied Generative AI for Digital Transformation (finishing October 2025). This course explores how AI can be ethically and effectively integrated into workflows across design, marketing, and customer experience—insights I’m already applying to creative strategy and content development.I lead with curiosity, craft, and clarity—whether I’m building a brand from scratch, evolving one with cultural relevance, or visualizing complex ideas through data and AI.Specialties: Brand storytelling, data visualization, design systems, AI-enabled creative strategy, cross-functional leadership, trend forecastingTools: Adobe CC, Figma, Tableau, GPT workflows, Mural, Notion, Mid Journey, RunwayIndustries: Beauty, fashion, tech, sustainability, consumer lifestyleI’m always open to collaborating with brands and teams who value innovation, culture, and purpose-driven creativity.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.