Heather Gottlieb

About Heather Gottlieb

Senior marketing leader specializing in digital growth strategy, performance marketing, and portfolio-level brand strategy across multi-market organizations.I currently lead marketing strategy for large portfolios and strategic accounts, overseeing initiatives that drive lead generation, strengthen brand positioning, and support revenue growth across multiple markets. My work focuses on combining creative marketing with data-driven performance optimization to deliver measurable results.Throughout my career, I’ve managed marketing strategy across 60+ properties and collaborated closely with operations, asset management, and executive leadership teams to develop scalable marketing systems that improve conversions, reputation, and market visibility.My expertise includes:• Digital marketing strategy• Performance marketing and demand generation• SEO optimization• Marketing analytics and reporting• Portfolio and multi-market marketing strategy• Reputation management and customer experience strategy• Cross-functional collaboration with operations and leadership teamsI’m passionate about building marketing strategies that are both creative and measurable—ensuring that marketing efforts not only look great but drive meaningful business outcomes.

Experience

1. National Sr Marketing Manager, Strategic Accounts

   Cushman & Wakefield

   Jul 2022 — Present · Maitland, FL, US

   Work with Regional Property Managers and Property Managers when they create and implement strategic marketing plans.Assist in the development of community marketing budgets. Operate within this budget and make recommendations for marketing (advertisements, collateral, promotional events and gifts) as necessary.Coach community staff on how to properly engage, track and follow-up with neighborhood outreach efforts.Work with onsite teams and vendor to ensure marketing collateral is correct and fits within the property and Cushman & Wakefield\'s brand standards.Monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic.Maintain knowledge of competitive market conditions. Obtain and review a copy of the market survey for each community.Knowledge of and ability to extract management information from all management sources and systems and ability this data to each community’s marketing needs.(Review analytics and make recommendations)Support marketing initiatives at the community level by reinforcing monthly marketing calls, new resources/roll-outs and providing training and coaching to staff as necessary.Understand various marketing products to be able to ensure correct pricing, availability, photos, etc. is being shown online.Ability to troubleshoot a struggling asset and come up with an action plan to increase occupancy, resolve challenges, etc.Prepare discussion materials for Regional meetings. Monitor the execution and completion of tasks identified during these meetings or callsEncourages a direct and positive relationship between community and company.Continually research and make recommendations on new opportunities and marketing channels in the local market.

Education

• Seminole State College of Florida

  Associate of Arts (A.A.), General Studies

• University of Central Florida

  Bachelor of Arts (B.A.), Multi/Interdisciplinary Studies