Heather Giese

About Heather Giese

Professional experience focused in assuming assignments in diverse businesses and front-end business functions. Experience has developed: appreciation of the business process unique to each function, understanding of each role in driving revenue, net income and customer satisfaction. Concurrent with this experience is a demonstrated trend of Core values including: speed in decision-making, performance management, prioritization on execution and a proven record of exceeding job performance expectations regardless of functional accountabilities. Specialties: Client Management at all levels of organization, loyalty marketing, product cross sell, project management, credit card marketing, retail marketing, B2B and B2C sales, executive talent development

Experience

1. Chief Marketing Officer, Diversified & Value and Lifestyle Client Partnerships at Synchrony

   Synchrony

   Jun 2021 — Present

Education

• Virginia Commonwealth University

  Master of Business Administration (M.B.A.), Business/Commerce, General

• James Madison University

  Bachelor of Arts (B.A.), Mass Communication/Media Studies

Skills

• Change Management
• Executive Management
• Talent Management
• Product Development
• Customer Satisfaction
• Cross-Functional Team Leadership
• Marketing Strategy
• Business Development
• Credit Cards
• Program Management
• Strategic Planning
• Performance Management
• Financial Services
• Crm
• Sales Management
• Management
• Project Management
• Competitive Analysis
• Customer Relationship Management (Crm)
• Business Process
• Leadership
• Strategy
• Recruiting
• Strategic Thinking
• Marketing
• Database Marketing
• Retail
• B2b
• Relationship Management
• Direct Marketing
• Six Sigma
• Segmentation