Heather Franco
Founder and Design Director @Lvhr
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WORK HISTORY
Founder and Design Director @Lvhr
Corona del Mar, CA, US
Founder and Owner of LVHRHigh touch on all aspects of the brand including design, sourcing and productionElevated lounge, swim, ready-to-wear resort and lingerie essentials Small batch wardrobe staples made in Los Angeles partnering with only ethical factories and dye houses. All brand decisions are made with a dedication to sustainability throughthoughtful material choices (fabric, packaging, etc)Designed to minimize wasteAvailable at Revolve, Olivela, Verishop, select boutiques and direct to consumer
EDUCATION
FIDM
Associate of Arts (AA), Fashion/Apparel Design
SKILLS
ABOUT HEATHER FRANCO
I am an entrepreneurial minded Design Director who has an established track record of building and launching fashion brands for exacting clients. With a sweet spot for seeing the bigger picture, an eye for details others miss and 18+ years of experience across a wide range of products from mass to high-end, I know exactly how to take an idea or product from scratch to fully up and running while creating a foundation that enables repeatable future success. My approach to design includes taking a holistic brand perspective - identifying market position, nailing product details and fit, and designing a cohesive strategy around production and costing. I am highly empathetic with people and process and efficient with my time because I have done every job in the product development pipeline.After years spent as a dancer and a gratifying side hustle as a personal trainer, I am extremely passionate about fit, creating garments that are body inclusive and make a person feel their absolute best. My other passion is sustainability, which I have focused on extensively within my own fashion brand.Areas of Expertise:Fashion & technical design, building and leading creative teams, trend/color/concept, sustainability, market research & analysis, fit & grading, sourcing, costing/budget, production, hardware development, planning & project management, back end integration for e-commerce specializing in Shopify, vendor sourcing & onboarding, PLM, ERP compliance, photoshoot production, styling, and graphic design.https://heather-franco.squarespace.com
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