Heather Durham-Birley
MBA | Brand Management and Business Development
- Role
- Brand Manager at Winesellers, Ltd
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Heather Durham-Birley
I’ve spent the past ten years working across the wine industry in education, brand…
Experience
Brand Manager
Jul 2024 — Present · Chicago, IL, US
As Brand Manager at Winesellers LTD, a family-owned importer recognized as Importer of the Year by both Wine & Spirits and Wine Enthusiast, I support strategic brand development and marketing initiatives.Key Responsibilities- Collaborate with the VP of Portfolio & Education to develop and execute strategic plans and brand decks- Monitor and report on sales and depletions of assigned brands, and prepare quarterly business reviews- Track category trends to identify growth opportunities for brands- Ensure timely delivery of marketing assets to the sales team and manage inventory levels- Develop and implement annual brand plans, including seasonal thematic programs and national initiatives- Generate innovative ideas for POS and sales tools, while managing budgets and tracking spending- Organize and manage special events, supplier visits, tastings, and blitzes- Conduct competitive landscape reviews, including pricing analysis across categories.
Education
Traverse City West Senior High School
High School Diploma
2005 — 2009
Anglia Ruskin University
Bachelor of Science (BSc), Nutrition Sciences
2015 — 2019
BSB - Burgundy School of Business
Master of Business Administration - MBA, Wine and Spirits Business
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