Heather Dewald McCue
Creative & Social Strategist: Where Art of Storytelling Meets Science of Brand Building | Public Relations (PR), Integrated Marketing Communications, Digital Marketing, Strategic Planning
- Role
- Director at Zoetis
- Location
- Roswell, GA, US
- LinkedIn followers
- 500 followers
About Heather Dewald McCue
Empowering Brands through Authentic Storytelling and Audience-Centric Strategies- Growth Mindset: Leads, listens, learns, and optimizes with rich background across diverse industries and audiences including CPG, PHC, women\'s interest, social impact, animal health, electronics, entertainment, food & bev, B2B and DTC, as well as Atlanta\'s own Alliance Theater Company, Habitat for Humanity and their ReStore- Solutions Architect: Energized by identifying problems and finding solutions, or said differently, creating \"aha moments\"- those innovative ways to address needs or seize opportunities, especially in real time- Consumer Insight Catalyst: Ability to transform insights into powerful movements, fostering genuine connections between brands / organizations and their audiences. Believes people don’t buy products, they purchase solutions or services that make life better- Authenticity at the Core: Passion for infusing authenticity into activations, creating memorable experiences (those “oh, they get me\" vibes via campaigns, content, interactions) that resonate on a deeper level- Adaptability in a Changing Landscape: Thrives in the ever-evolving communications landscape, continually adapting to ensure relevancy, reputation management, and positive business impact. Able to work quickly and importantly knows when to pump the brakes, key in tricky times
Experience
Director
Mar 2026 — Present
As Director, U.S. Commercial Communications, lead U.S. PR and communications strategies that build brand awareness and drive advocacy among key audiences with specific focus on Pain therapeutic area portfolio.
Education
Shippensburg University of Pennsylvania
Bachelor of Arts
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