Heather Dewald McCue
Senior Vice President, Creative & Social Strategist
- Role
- Senior Vice President at MSL (Global)
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Heather Dewald McCue
Passionate, creative communications strategist with more than 18 years of experience spanning high-profile consumer, personal healthcare, women\'s interest, electronic and entertainment brands. Proven success taking a consumer insight to create a movement, infusing authenticity at the core of activation and staying connected in an ever evolving landscape to drive positive business impact.
Experience
Senior Vice President
Aug 2008 — Present · New York, NY, US
In SVP role since August 2016 (Promoted from SAE to AS to SAS to VP to SVP) Focus Areas- Social Strategy: Innovated to develop a Social Identity Strategy capability to create a new, fresh approach to persona, TOV, content development - Creative Strategist: Lead Creative Brand Strategy & Co-Lead Social Influence FLEX Teams to ensure continuous big, bold thinking and create moments of influence Previous Clients: Charmin, Bounty, Puffs, Always, Tampax, This Is L, Netflix, Clearblue, Vicks DayQuil, NyQuil, ZzzQuill, PURE Zzzs, VapoRub, Sinex, Metamucil, Pepto-Bismol, Prilosec, Align, Oral-B, Crest, Scope, Glide, Fixodent See example campaign clips below.
Education
Shippensburg University of Pennsylvania
Bachelor of Arts, Communication/Journalism
1999 — 2003
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