Heather Dagosta

About Heather Dagosta

Leading and developing people is my passion. Building strategy that drives growth is where I shine. Throughout my career, I’ve been recognized for my ability to innovate, design, and execute strategic initiatives that scale global organizations. By defining and executing process improvements, I meet the business trajectory through rightsizing operations and navigating changes in consumer mindsets. My early career field experience has given me an understanding of how the decisions we make as executives influence the customer and the frontline employees. As a leader, I take pride in a straightforward, communicative, and inclusive style that empowers my team to forecast, plan, and strategize. Examples of my recent career highlights include: Consistently promoted within David’s Bridal through three private equity transformations. Collaborated with PE executives and board members, performing due diligence and consulting on company operations. Key member of David’s Bridal’s executive leadership team that authored a three-year transformational strategy to create the company\'s future, including partnership programs, loyalty programs, and strategies for technology, omnichannel, and merchandise optimization. Leveraged a depth of field leadership experience to define and implement mission-critical strategies that enhanced the customer experience while removing barriers to service. Coached and mentored numerous industry professionals to leadership roles, including three directors to vice presidents, and mentored 10 professionals to advance to new leadership positions throughout the company. My areas of expertise include: Operations | International Retail | P&L | Forecasting | Planning | Strategy | Risk Mitigation | Strategic Roadmaps | Cost Reduction | Revenue Growth | Process Improvements | Business Transformation | Real Estate | Communication | Mentorship | Private Equity | Loyalty Programs | Technology | Omnichannel | Merchandise Operations | Innovation | Store Development

Experience

1. Senior Vice President, Store Operations & Customer Experience

   David's Bridal

   Jan 2019 — Present · Philadelphia, PA, US

   In 2019, I was promoted to lead a team of 50+ in supporting 300 stores across 49 states, Canada, the U.K, and Mexico-based franchises. In this role, I lead operations, budget, visual merchandising, store development, alterations, payroll, productivity, and events. DELIVERED RESULTS: Reduced SGA expenses by creating the leadership blueprint to streamline span of controls across operations while modernizing and digitizing in-store processes. Launched the “My Customers” digital tool providing an omni experience for customers and stylists. Propelled brand engagement to 80%, increased customer conversions by 10%, reduced stylist training time by 10%, and improved productivity ramp-up by 35%. Increased customer star ratings by 20% and the NPS score to 85, the second-highest score in retail, by identifying pain points and establishing mission-critical solutions that transformed the customer experience.

Education

• Kutztown University of Pennsylvania

  Bachelor of Science (BS)

• Jack Welch Management Institute

  Master of Business Administration (MBA)