Heather Czujak
Marketing Manager, Consumer Marketing @AdventHealth
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WORK HISTORY
Marketing Manager, Consumer Marketing @AdventHealth
Responsibilities include-Lead the day-to-day strategic marketing efforts for the East Orlando, Winter Park and Lake Nona communities-Regularly monitors patient volume, market share, online engagement, and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile ROI-Develops and maintains meaningful physician relationships and create effective physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborating with Physician Relations/Sales team on physician-to-physician marketing strategies; and/or providing effective market opportunities for lectures and events, and community relationships-Manages and oversees websites related to area of focus for updates or development; collaborates with Digital Strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement-Maintaining extensive knowledge of community organizations and events and seizes opportunities to showcase AdventHealth assets (intellectual as well as physical)-Managing ongoing internal and external relationships while serving as the Market Manager to key community partners -Approving and managing all aspects of sponsorship activations and assists with the development of priority strategies based on affinity-Identifying strategic opportunities for senior leadership to engage in the local community (speaking engagements). Worked alongside Community Benefit and Government Relations team to help with community board placements-Creating and maintaining the market plan and budget for all marketing initiatives, events and sponsorships and is responsible for ensuring invoices for market activities are paid in full.
EDUCATION
University of Central Florida
Master of Business Administration (M.B.A.), Business Administration and Management, General
University of Central Florida
Bachelor of Science - Business Administration, Marketing
ABOUT HEATHER CZUJAK
Marketer, collaborative team player, organized multi-tasker, project manager with 16 years of experience in the medical/healthcare industry. Passionate about relationship building, strategic planning, branding, and connecting people. Skills: Marketing Strategic Planning Business Development Event Management Project/Account Management Customer Service Medical Education
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