Heather Crist Paley

Associate Director @C Space

Los Angeles, CA, US
MOBILE NUMBERS
+13•••••••44

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WORK HISTORY

Nov 2021 — Present

Associate Director @C Space

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Lead internal teams for five clients, including two fortune 100 companies.• Lead research utilizing qualitative and quantitative tools, with most projects being a blend of both and focusing on bringing the consumer and/or customer voice to the client.• Collaborate with strategy and creative teams on sizzle reels, immersion sessions and client events, including running a brain-wave activity to demonstrate how flavor impacts the brain. • Manage, train and coach four entry-level direct reports and lead training sessions for new hires.• Work with sales partners on client renewals and ad-hoc contracts.• Moderate IDIs and focus groups.

SKILLS

Qualitative ResearchQuantitative ResearchMarketing ResearchMarket AnalysisCompetitive AnalysisAdvertisingFocus GroupsAnalysisSocial MediaTelevisionStorytellingMarketing StrategyMarketingCustomer InsightPress ReleasesDigital MediaResearchMarket Research

ABOUT HEATHER CRIST PALEY

Accomplished consumer insights professional with a wealth of experience across methodologies and industries. Skilled in team leadership, client collaboration, and project management. | Ex-Disney

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