Heather Minock
Senior Marketing and Events Manager - Americas Region Field Marketing @Diebold Nixdorf
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WORK HISTORY
Senior Marketing and Events Manager - Americas Region Field Marketing @Diebold Nixdorf
North Canton, OH, US
DIEBOLD NIXDORF,(North Canton, OH) Senior Marketing Manager, Regional Sales – Americas Region Field Marketing 2014-Present • Create and execute demand generation marketing campaigns for financial services that support the sales strategy using an optimal mix of marketing tactics, such as email marketing, direct marketing, social media, video, webinar, SEO/PPC paid search, landing page design, webpage layout, print/digital advertising, influencer marketing, focus groups and in-store signage/branding. • Write and design sales enablement tools with cross-product messaging and positioning to describe portfolio value in terms of how a customer can leverage DN’s solutions to solve business objectives.
EDUCATION
Walsh University
Master of Business Administration (M.B.A.), Integrated Marketing Communications
Walsh University
Bachelor of Arts - BA, Marketing Management and Communications
Walsh University
Bachelor of Arts - BA, Business Management
ABOUT HEATHER MINOCK
Accomplished senior marketing leader with extensive experience in project management, the creation and execution of marketing campaigns/programs, data analytics, strategy and organization of webinars, trade shows and events. Extensive knowledge within the financial services industry that encompasses strategic planning, marketing plan development, sales enablement creation, digital asset management, new product/brand launches, and budget management. Demonstrates ability to provide innovative, enthusiastic and forward-thinking leadership on an individual basis or team environment with emphasis on delivering high impact business solutions with measurable results.
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