Heather Collins

About Heather Collins

I believe in the power of truth, transparency, and teamwork in leadership. My approach combines data obsession with human connection—because behind every analytics dashboard are real people making real decisions.With over 14 years in strategic marketing and business development across the Americas, I\'ve led digital transformations that deliver exceptional results: 300% increases in site traffic, 60% conversion rates on PPC campaigns, and 31% organic growth through targeted SEO strategies—all while maintaining the human element that drives genuine engagement.What sets my leadership apart isn\'t just what I know, but my willingness to say \"I don\'t know—let\'s find out together.\" This philosophy has allowed me to build high-performing teams that thrive on collaboration and continuous learning.My technical expertise spans digital marketing, AI integration, CRM implementation, and multi-lingual content creation. But my true passion lies in storytelling that connects brands with people and empowering teams to exceed their potential.When I\'m not driving marketing initiatives, you\'ll find me backcountry hiking, fossil hunting, Jeeping through adventures, or volunteering within my community.

Experience

1. Senior Marketing Manager

   Kobold Instruments

   Jan 2010 — Present · Pittsburgh, PA, US

   Strategic marketing and business development leader driving revenue growth and market expansion across North America and Latin America. Senior leadership team member responsible for integrated marketing strategy, business development, and cross-departmental collaboration.Strategic Leadership & Business Development:Lead comprehensive business development strategy including demand generation, account-based marketing, and market expansion across US and LATAM territoriesInstrumental in implementing organizational operating system that transformed company performance and scalabilityDrive cross-departmental process optimization, bridging marketing, sales, operations, and executive leadershipMentor high-potential employees through structured leadership development programsMarketing Excellence & Revenue Growth:Delivered 300% increase in website traffic, 285% increase in sessions, consistently exceeding pipeline and revenue targetsAchieved 60%+ conversion rates on paid search campaigns through data-driven optimizationGenerated qualified leads annually through integrated multi-channel campaignsImplemented SEO strategy: 31% organic growth YOY, 32% increase in clicks, 24% improvement in rankingsGlobal Operations & Innovation:Direct all marketing and business development across US and Latin America marketsCreated global digital marketing training programs across 20+ countriesDeveloped custom AI solutions delivering six-figure cost savingsSuccessfully managed hybrid remote teams for 10+ yearsContent & Sales Optimization:Author of technical articles generating majority of new customer acquisition through organic searchDesigned end-to-end sales processes improving conversions across 3-month to 3+ year B2B cyclesManage account-based marketing with personalized strategies for high-value prospectsRecognition:Consistently achieve 100%+ of objectives and KPIsEarned 97-100% effectiveness ratings for communication, adaptability, and strategic initiative

Education

• Central Michigan University

  Bachelor of Science (B.S.)

  1995 — 1999

Skills

• Image Editing
• Website Administration
• Technical Writing
• HR Policies
• Event Planning
• Interactive Advertising
• Graphics
• Event Management
• Advertising
• Hiring
• Project Management
• Project Planning
• Video Production
• Accounts Receivable
• Bookkeeping
• Email Marketing Software
• Copy Editing
• Marketing
• Microsoft Excel
• Powerpoint
• Accounts Payable
• Employee Relations
• HR Management
• SEO
• Job Evaluation
• Video Editing
• Html Emails
• Publication Writing
• Email Marketing
• Payroll
• Adobe Creative Suite
• Social Media Marketing