Heather Heather Tanton Collier

About Heather Heather Tanton Collier

Accomplished content producer and dynamic team leader with 15+ years of experience managing complex, large-scale campaigns for a wide range of major brands across industries. Known for blending creative insight with operational precision to deliver standout work.Currently serving as Vice President, Executive Producer at The Martin Agency, leading all production efforts for the GEICO account—one of the most iconic brands in advertising. In this role, I help shape and execute the creative vision in partnership with senior leadership, oversee a large team of producers, and manage multi-channel campaigns from ideation through delivery. Whether launching national broadcast spots, digital content, or integrated brand experiences, I ensure every piece of work is delivered at the highest standard.As a manager, I lead with clarity, empathy, and accountability. I’m skilled at building high-performing teams, developing talent, and fostering a culture of trust, collaboration, and creative problem-solving. Additionally, I channel my creativity as the owner and designer of Mother Daughter Co, a slow fashion brand offering sustainably made goods and curated vintage items.

Experience

1. VP, Executive Producer

   Martin

   May 2019 — Present

Education

• University of Alabama

  Bachelor of Arts, English and Photography

  1997 — 2001

• The University of Alabama

  Photography/English