Heather Clark
Force Facing Our Risk Of Cancer Empowered
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WORK HISTORY
@Force Facing Our Risk Of Cancer Empowered
Contributed to social media awareness of hereditary cancer, generating over 10 million impressions raising awareness for hereditary cancer by leveraging connections and collaborating with professional surfers and genetic testing organization.• Conducted quantitative and qualitative audience research including user interface testing, focus groups, in-person interviews, heat-mapping, and analytics.• Assisted with photography and videography for marketing materials and testimonials.• Performed a social media audit and met with international influencers to develop a forward looking social strategy.• Translated and disseminated the latest research on hereditary cancer by organizing educational lectures, such as the Understanding BRCA and Breast Cancer educational event at Jewish Community Services in San Diego.• Organized and facilitated quarterly support group meetings including arranging guest speakers and genetic counselors.• Delivered presentations on hereditary cancer including 2 prime time television commercials, 3 television news interviews, 2 web videos, 1 feature film appearance, and 5 lectures at international medical conferences, including the Translational Oncology Symposium in 2015 and the Nuclear Medicine and Molecular Imaging Conference in 2016.• Prepared official correspondence, such as monthly newsletters, fundraising documents, and educational PowerPoints.
EDUCATION
San Diego State University
Master of Business Administration (MBA), Marketing
UC San Diego
Bachelor of Arts (B.A.), Media Art
University of Technology Sydney
MBA Exchange Student
ABOUT HEATHER CLARK
Digital marketing leader adept in orchestrating and executing global marketing programs…
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