Heather Chandler

About Heather Chandler

Creative candidate with vast experience developing, executing, and managing campaigns across multiple channels. Skilled in leveraging data-driven insights to identify target markets and create effective campaigns. Well-versed in leading teams to deliver successful campaigns that drive customer engagement and ROI.My core competencies include competitive market analysis, strategic planning, budget management, project management, team leadership, and integrated marketing campaigns and communications. I am passionate about creating innovative and effective campaigns and solutions that align with the company\'s vision and goals, and that deliver value and impact for our customers and stakeholders. I am always looking for new opportunities to learn, grow, and collaborate with others in the dynamic and rapidly changing IT industry.

Experience

1. Public Sector Field Marketing Manager

   Veritas Technologies Llc

   Oct 2022 — Present

   Strategize, develop, plan, and execute 50+ public sector and healthcare marketing events and campaign programs, collaborating with sales to align marketing strategies.• Emphasize strategic events, messaging, ROI analysis, and acquiring net-new logos to drive customer expansion.• Orchestrated strategic planning for marketing campaigns and events, resulting in over $150M in pipeline generation.• Collaborated with sales leadership to identify high-impact events, messaging, speakers, and campaign activities resulting in a 20% increase in pipeline and a 15% boost in revenue.• Achieved over $15M in sales in fiscal year 2023 through strategic planning and execution of field events and marketing campaigns targeting the public sector.• Developed and executed integrated marketing demand generation campaigns, leveraging digital marketing, account-based marketing (ABM), and social media tactics to drive engagement and generate leads within the public sector.• Analyzed campaign and event performance metrics against predetermined goals, leading to a 15% increase in attendee engagement.• Worked cross-functionally with solution marketing and product marketing departments to produce tailored content for vertical markets in the public sector.• Partnered with Marketing teams to develop and implement joint messaging and programs, resulting in a 20% increase in customer acquisition within the public sector.• Orchestrated over 30 large-scale marketing events annually, targeting key public sector stakeholders, which led to a 25% increase in engagement and established strategic partnerships with government entities.

Education

• Phoenix College

  Business, Marketing

Skills

• Go-to-Market Strategy
• Microsoft Office
• Sales
• Nsps
• Channel Partner Development
• Business Strategy
• Program Management
• B2b
• Customer Relations
• Direct Marketing
• Multi-Channel Marketing
• Xml
• Competitive Analysis
• Building Effective Relationships
• Team Leadership
• Marketing Management
• Email Marketing
• Integration
• Marketing Budget Management
• Windows
• Database Marketing
• Marketing
• Marketing Automation
• Product Management
• Salesforce.com
• Lead Generation
• Product Marketing
• Strategic Partnerships
• Business Intelligence
• Leadership
• Ecommerce Strategy and Development
• Strategy Development
• Demand Generation
• Competitive Market Analysis
• Marketing Strategy
• Business Analysis
• Solution Selling
• Management
• Strategic Planning
• Results Driven