Heather Caterson
Chief Marketing Officer, Vive Marketing
- Role
- Chief Marketing Officer at Vive Marketing
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Heather Caterson
I build brands and marketing teams that create not just awareness, but connection…
Experience
Chief Marketing Officer
Sep 2018 — Present · Bellevue, WA, US
Has anyone told you that you\'re amazing, inspirational & brilliant? You had the guts to launch your own business so you’re clearly awesome! And now that you’ve put yourself out there, it’s time to turn up your voice so that your customers, your community — the world! — can hear you. And that is where Heather & the Vive Marketing team can help!Growing your small business can be intimidating - you don’t have the time or resources to make small mistakes, so it’s critical to get it right the first time. This is where Vive shines, offering the expertise of a whip-smart marketing department without the high overhead of executive-level salaries. Vive works with you wherever you are at in your process - from full strategic planning, brand work, communication management to product launches and everything in between.
Education
Western Washington University
Bachelor of Science, Marketing
1989 — 1993
Skills
- Brand Development
- Multi-Channel Retail
- Consumer Products
- Leadership
- Driving Results
- Income Statement
- Advertising
- P&L Responsibility
- Merchandising
- Retail
- Customer Insight
- Marketing
- Visual Merchandising
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Profit
- Strategic Leadership
- Competitive Analysis
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