Heather Carruthers
President, Ipsos North America Qualitative & Communities
- Role
- President, Ipsos Qualitative at Ipsos in US
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Heather Carruthers
Senior Executive with 23+ years of experience in end-to-end general business management, brand building, sales, and market research at Procter & Gamble, Coty, and Ipsos. Experience in setting portfolio vision and goals, leading brand strategy, establishing brand architecture, and enabling a multi-functional team to deliver consistent and strong business results. Have led holistic business plans from consumer insight and concept development to product launch and in-store activation, with accountability for top and bottom line growth while driving market share expansion. Experience in developing white space ‘where to play’ choices for beauty portfolio, and leading business acquisition expansion of several consumer product categories. Seeking an agile, entrepreneurial organization that challenges me in leading and growing a business. Leading diverse teams and driving strong team culture are intrinsic motivators, and opportunities to develop and lead a business from strategy and innovation through delivery in market is preferred.
Experience
President, Ipsos Qualitative
Oct 2017 — Present · US
Education
Xavier University
MBA, Marketing
2002 — 2005
Illinois State University
BS, Marketing and Economics
1990 — 1994
Skills
- Cross-Functional Team Leadership
- Marketing Strategy
- Management
- Brand Equity
- Strategic Leadership
- Product Innovation
- Brand Development
- Marketing Research
- Shopper Marketing
- Fmcg
- Marketing
- Consumer Products
- Acquisition Integration
- Consumer Insight
- Customer Insight
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