Heather Caldwell
Leader: Integrated Communications Strategy, Brand Marketing & Global Collaborations
- Role
- Senior Manager Public Relations, Events & Global Collaborations, Lee Jeans at Kontoor Brands, Inc.
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Heather Caldwell
Award-winning marketing and communications leader specializing in strategic integrated…
Experience
Senior Manager Public Relations, Events & Global Collaborations, Lee Jeans
Jan 2022 — Present
I oversee public relations strategies and external communications, events, activations, celebrity and VIP influencer seeding and partnerships for Lee North America, driving brand momentum and engagement. I lead Lee\'s global collaboration go-to-market process, overseeing alignment across internal and global teams from sell-in strategy to asset production and coordination of integrated 360 launch campaigns to post-launch analysis.
Education
University of North Carolina at Chapel Hill
BA
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