Heather C. White

About Heather C. White

Successful product marketer with deep knowledge of social media, digital strategy, and experiential marketing. Passionate about growing brands with creative partnerships and out-of-the-box thinking, while strengthening relationships between consumers and brands.Specialties: digital and social properties, product launches, influencer outreach, celebrity integration, brand and consumer marketing

Experience

1. Founder CEO

   Trillfit

   Sep 2015 — Present

   Results-driven chief executive with over 5 years experience leading growth in small businesses within the wellness sector. o Led TRILLFIT to unparalleled growth (47.6% in 2018, 83.29% in 2019, and 15% in 2020). o Managing a team of 5 managers and 30 TRILLFIT Instructors.o Boston Magazine cover girl. 2x Best of Boston winner. As seen on New York Times, Good Morning America, Women’s Health, and The Boston Globe.o Led TRILLFIT’s Pledge for Racial Justice, acquiring over B2B signatures.

Education

• Boston College

  B.A., English, Communication, Women's Studies

  2006 — 2010

Skills

• Facebook
• Tumblr
• Web Content
• Television
• Email Marketing
• Instagram
• Html
• Social Media Marketing
• Youtube
• Advertising
• Magazines
• Website Development
• Fashion
• Fashion Blogging
• Digital Marketing
• Social Networking
• Brand Awareness
• Celebrity Seeding
• Styling
• Event Planning
• Coordinating Events
• Photo Shoot Production
• Adobe Creative Suite
• Brand Development
• Blogging
• Twitter
• Fashion Writing
• Visual Merchandising
• Sponsorship
• Google Analytics
• Digital Strategy
• Photoshop
• Brand Management
• Wordpress
• Marketing Strategy
• Creative Pitching
• Public Relations
• Press Releases
• Digital Media
• Video