Heather C. Minock
Creative marketing leader with 17+ years of experience in developing and implementing strategic demand generation campaigns that drive revenue and elevate brand exposure.
- Role
- Senior Marketing Manager, Campaigns and Events Banking, North America at Diebold Nixdorf
- Location
- Uniontown, OH, US
- LinkedIn followers
- 500 followers
About Heather C. Minock
Creative marketing leader with 17+ years of experience in developing and implementing marketing campaigns that drive revenue and elevate brand. Results-driven marketing professional known for high productivity levels and efficient task completion. Specialize in strategic marketing and event planning, traditional and digital marketing campaigns, event management, and market analysis. Excellent interpersonal skills to foster strong relationships with key stakeholders, vendors, and clients to convey and accomplish sales and marketing objectives. Solid record of building and leading highly efficient teams to achieve organizational and individual targets.• Cross-Channel Marketing Expertise• Strategy Development• Campaign/Event Management• Content Creation and Management• Team Building and Leadership • Budget and Forecasting• Advertising and Branding• Technical Expertise• MS Office Suite• Adobe Photoshop and Illustrator• Salesforce Marketing Cloud/Salesforce.com• Pardot Account Engagement• Hubspot• Market Trend Analysis • Digital Marketing using Sitecore• Project Management using Workzone and Trello• Event Management using Cvent and Zoom/Teams Webinar Platforms
Experience
Senior Marketing Manager, Campaigns and Events Banking, North America
Jan 2014 — Present · North Canton, OH, US
Develop an all-encompassing event strategy, marketing plan, and budget for North America regional and national events; managed a list of 80 events, booth and hotel contracts, organized equipment, identified and educated onsite support, and monitored vendors during shipping, delivery, installation, and dismantling.• Coordinate with vendors and internal stakeholders to complete project deliverables within deadlines; formulate and implement marketing agreements, promotions, and advertising with endorsed service partners.
Education
Walsh University
Master of Business Administration (M.B.A.), Integrated Marketing Communications
2011 — 2013
Walsh University
Bachelor of Arts - BA, Marketing Management and Communications
2003 — 2006
Walsh University
Bachelor of Arts - BA, Business Management
2003 — 2006
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