Heather Burton-Garcia
General Manager, Devices & Services Partnerships at Google
- Role
- General Manager, Amer Telcos, Devices & Services Partnerships at Google
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Heather Burton-Garcia
Results driven and innovative executive with 20+ years experience including strategic business development, leadership and analytics for global brands. Generates topline revenue/ P&L growth including investment efficiencies, operations and channel expansion. Extensive track record in integrated product launch and marketing, profitable sales strategy, GTM and process improvement. Highly motivated individual who cultivates inclusive, high impact cross-functional team culture.
Experience
General Manager, Amer Telcos, Devices & Services Partnerships
Jan 2018 — Present
Responsible for profitable growth management for AMER Telcos (T-Mobile, and formerly Verizon and Sprint) for Google Devices and Services in the Consumer and B2B Channels. I lead the strategic business planning and build trusted partnerships to deliver product launch and go-to-market plans that support critical initiatives, operations and business targets. Responsible for negotiating Master Sales agreements and MDF commercial terms while leading a team of direct and cross functional teams to build brand affinity and shape product demand. Accountable for setting and delivering plan-to-target and managing overall budgets to meet gross/ net rev goals.
Education
Construction Specification Institute; Philadelphia, PA
CDT Certified
2000 — 2000
Pepperdine Graziadio Business School
Masters, Business Administration
2010 — 2012
San Jose State University
Bachelor of Science, Interior Design
1991 — 1995
Skills
- Program Management
- Lead Generation
- Digital Strategy
- Strategic Planning
- Management
- Social Media Marketing
- Market Planning
- Multi-Channel Marketing
- Customer Insight
- Brand Development
- Marketing Communications
- Retail Marketing
- Visual Merchandising
- Brand Management
- Cross-Functional Team Leadership
- Product Management
- Marketing Strategy
- Online Marketing
- Budgets
- Sales
- Online Advertising
- Creative Strategy
- Integrated Marketing
- Leadership
- New Business Development
- P&L Management
- Strategy
- E-Commerce
- Advertising
- Mobile Marketing
- Marketing Management
- Email Marketing
- Crm
- Product Marketing
- Merchandising
- Marketing
- Business Development
- Digital Marketing
- Trade Shows
- Market Research
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