Heather Brubaker

About Heather Brubaker

I am a results-driven communications professional and project manager with over 20 years…

Experience

1. Director of Communications

   Mount Tamalpais School

   Aug 2017 — Present · Mill Valley, CA, US

   Lead communications and marketing efforts at Mount Tamalpais School, a K-8 independent co-ed school in Mill Valley. • Develop and implement a cohesive brand strategy annually across all communications channels working closely with the Head of School, Admissions, and Advancement resulting in increased applications numbers, matriculation, and website traffic• Member of the Senior Administrative team overseeing all school operations and strategic direction• Work with admissions to determine advertising strategy, craft marketing materials, ad copy, and coordinate with designer and ad vendors• Implemented major brand refresh across channels and oversaw and implemented website redesign including massive content migration and creation• Lead content producer across communications channels, writing and editing copy for the annual magazine, newsletters, social media, blog posts, and website• Oversee all print and digital communications sent on behalf of the school, including a weekly digital newsletter, direct emails, and specialized print mailings• Founded the schools’ first full-color magazine “In Print” published and distributed annually to the MTS Community• Work closely with senior school and parent leaders in fostering community and promoting a diverse, inclusive, and equitable environment through communications and events; created an MTS newsletter called “Voices” highlighting the diversity in the community. • Manage the school’s website, parent portal, and google analytics• Oversee school’s social media accounts including organic posts and paid advertising campaigns and strategy• Act as the school’s primary photographer, manage photography volunteers, and oversee asset management • Developed and implemented photo management system• Design and produce annual school yearbook

Education

• Dartmouth College

  BA, Studio Art

  1993 — 1997

• University of California, Davis

  MFA, Painting

  2002 — 2004

Skills

• Graphic Design
• Branding & Identity
• Adobe Creative Suite
• Entrepreneurship
• Photography
• Advertising
• Project Management
• Strategic Communications
• Web Design
• Event Management
• Editing
• Blogging
• Non-Profits
• Marketing
• Creative Direction
• Nonprofits
• Film Production
• Strategy
• Film