Heather Bahorich

Sales Operations Manager @Wayfair

London, GB

As a Sales Operations Manager at Wayfair, I serve as a strategic partner to the commercial leadership team, helping to drive smarter, more predictable revenue outcomes across multiple verticals in the UK and Europe. My role blends data analysis, process optimization, systems integration, and team enablement.I lead efforts to streamline our sales processes, enhance CRM usage (Salesforce), and build dashboards that bring clarity to pipeline health and team performance. A key focus area is improving the entire sales funnel—from lead routing and qualification to forecasting and closing—by identifying friction points and deploying automated or scalable solutions.I also work closely with marketing, product, and finance to ensure sales insights feed into broader go-to-market decisions. This includes supporting campaign ROI tracking, helping define sales territories, and refining comp models for alignment and motivation.

University of Westminster

Bachelor's degree, Business Management with Marketing

Cranfield School of Management

Master of Science - MSc, Strategic Sales Management