Heather Astin

Head of Communications and Marketing @Sweco

Leeds, GB

Working with the global Sweco Communications team and as a member of the UK-based Leadership Team, I am responsible for developing and delivering the UK communications and marketing strategy for Europe\'s leading engineering, environment and design consultancy which plans and designs the cities and communities of the future. In 2018 and 2019, Sweco was ranked as the 6th best engineering consultancy by the NCE - a massive achievement for the \"challenger\" brand in the UK. Upon joining Sweco, I successfully coordinated and project managed its rebranding programme from Grontmij to Sweco and managed all of the the related PR, external and employee engagement activities. Roles and responsibilities:Development and management of creative communications strategies and campaigns Providing strategic counsel to the President of Sweco UKMember of Sweco UK\'s Leadership Team and a member of the company\'s Crisis Management Team offering communication guidance and supportCommunications guidance and support surrounding M&A activitiesInternal CommunicationsBrand ManagementCorporate Communications and External PREmployer brand managementTeam ManagementDigital communications including the management of the website, social media channels and internal communication channelsMember of the reference teams for Sweco Group\'s new internal communications platform (intranet) and brand messaging campaign which will both be launched near the end of 2019Key member of the team which will be responsible for the integration of MLM Group (which Sweco UK acquired in May 2019) into Sweco UK. This will involve managing and overseeing the rebranding programme and developing a communication and marketing strategy for MLM Group, part of Sweco.

Algonquin College of Applied Arts and Technology

Museum Studies

Mount Allison University

BA Honours, History and Political Science