Heather Armstrong
- Role
- Director, Quality Engineering at SiriusXM
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Heather Armstrong
Over the past 12+ years, I’ve been a leader in quality engineering, automation, and analytics across the digital entertainment industry (MLB, Disney, and SiriusXM) covering web/desktop application UI, e-commerce, payments, localization, privacy, data and analytics. My expertise is driving efficiencies through processes, automation test strategy, and agile methodologies. Throughout my career, I’ve launched multiple 0-1 global products. At Disney, led QA of product launches for Disney+, Hulu, Star+, ESPN+ & NHL.tv across desktop, commerce, and analytics. I even managed the QA team on the ground in the Netherlands & Australia for in-market launches of Disney+. Most importantly, I’m passionate about building inclusive teams. I’ve hired and coached 22+ engineers, advancing two to people manager roles. I also spearheaded L&D initiative training manual testers, successfully transitioning a number of them to automation roles.
Experience
Director, Quality Engineering
Jan 2023 — Present · New York, NY, US
Tapped by VP to build out 2 teams: data analytics QE and automation functions across SXM and Pandora (XXM subscribers). Collaborated closely with Product, Software Engineering, Data Engineering and Data Governance. Hired and managed 12-person automation team. Revamped end-to-end automation playbook, roadmap, and team. Prioritized tool consolidation, defined automation frameworks and coverage across web and mobile platforms, and increased automation coverage 80% for web apps, 60% for analytics. Hired and managed 10-person analytics team. Scoped implementation (Conviva, Branch, Telemetry, Adobe, etc.) partnering closely with data engineering stakeholders, ultimately increasing reliability of business-critical metrics. Led a team of manual and automation engineers through the replatforming of the SiriusXM application on desktop devices, from resource allocation, test case strategy and planning, tooling discovery, to implementation. Achieved 80% automated coverage which enabled release cadence to increase from bi-weekly to weekly. Pitched leadership and got buy-in for automation L&D Initiative, giving manual quality engineers the opportunity to learn automation, achieving 99% completion rate with 90% of testers contributing to automation repositories. Led team responsible for analytics validation for SXM Tesla launch in Q4, partnering closely with Tesla stakeholders to ensure stability for both the SXM built ADK and Tesla integration builds on test benches.Identified legacy limitations around account creation and helped launch a Slackbot tool which eliminated bottlenecks for QE, Engineering, and the entire organization.Spearheaded the first ever QE hackathon of 20 participants leading to the development of an Entity Explorer tool which helps establish expected criteria for all SXM entities and channels used by Engineering, PM, and Design.
Education
Indiana University Bloomington
Bachelor of Arts (B.A.)
2006 — 2011
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.