Heather Anderson

About Heather Anderson

I’m a storyteller at heart—an open book who loves turning human insight into meaningful brand connections. That passion for communication led me into marketing, where I now shape the voice and growth of four premium pet‑treat brands at TDBBS LLC.I also work as a freelance graphic designer, helping clients with any kind of work that comes up with new logos, brand revamps, marketing strategies, and much more. I have won several awards for my work, such as the Cannonball Award issued by the Advertising Club of Richmond for my Galaxy Diner OOH campaign. I have a BA in Mass Communications with a double major in Creative Advertising and Strategic Thinking from Virginia Commonwealth University, and an AA in Graphic Design Specialization, and a Fine Arts Certificate from John Tyler Community College.My drive for success both artistically and professionally motivates me on a daily basis to not only become a better marketer but also a better person.

Experience

1. B2b Marketing Manager

   Central Garden & Pet

   Mar 2023 — Present · Richmond, VA, US

   Clients: Barkworthies, Paw Love, Best Bully Sticks and CadetAs a cross-functional marketing manager, I manage a diverse portfolio of premium dog treat brands, leading initiatives that span marketing strategy, brand development, and creative execution. My role is rooted in consumer insights, and I routinely conduct market research to uncover trends and shopper behaviors that fuel campaign ideation and innovation.I lead the development and execution of marketing materials—from packaging and digital content to retail signage and social campaigns—ensuring every touchpoint reflects a cohesive and compelling brand story. Collaborating daily with design, sales, and operations teams, I help drive sales growth while keeping projects on track and within scope.Key Responsibilities:1. Conduct and analyze market research to guide brand and product strategy2. Develop and manage marketing budgets, promotional calendars, and retail programs3. Oversee the creation and execution of visual content, including packaging, websites, brand collateral, and digital media4. Ensure creative output stays consistent with brand guidelines across all channels (B2B and E-Comm)5. Collaborate cross-functionally with internal teams (design, sales, ops) and external vendors to ensure smooth operations6. Utilize tools including Adobe Creative Suite, Microsoft Office, Figma, Bynder, and Asana to streamline workflows and approvals7. Contribute to product development and innovation by applying data-driven insightsRegularly Used Sites/Programs: Adobe Creative Suite, Bynder, Microsoft Office Suite, Asana, Figma, Sprout Social and Numerator

Education

• John Tyler Community College

  Associate of Arts - AA, Graphic Design Specialization

  2016 — 2018

• Chesterfield Career and Technical Center

  Graphic Design & Animation

  2015 — 2016

• John Tyler Community College

  Fine Arts Certificate, Fine and Studio Arts

  2016 — 2017

• Virginia Commonwealth University

  Bachelor of Arts - BA, Mass Communications: Creative Advertising & Strategic Thinking

  2018