Heath Lacy
Senior Manager, Video, Media & Content Production Strategy
- Role
- Senior Manager, Video, Media & Content Production Strategy at Bristol Myers Squibb
- Location
- Trenton, NJ, US
- LinkedIn followers
- 500 followers
About Heath Lacy
I\'m a strategic content leader with deep roots in video production, animation, photography, audio production, and post-production editing. At Bristol Myers Squibb, I led intake and discovery for high-impact media projects that spanned multiple formats and channels—developing budgets for over 200 projects annually totaling ~$7 million. Through strategic contract negotiations, competitive bidding, and smart use of internal resources, I helped drive approximately ~$9 million in annual cost savings. With a background across corporate video, broadcast television, commercial production, and multimedia storytelling, I bridge the worlds of creative strategy and operational execution. I thrive in roles where I can guide projects from the earliest concept through final delivery—partnering closely with cross-functional teams, agency partners, and internal stakeholders to bring stories to life with purpose, clarity, and technical precision. Key strengths include: Expert in leading intake, discovery, and creative strategy aligned with brand, patient, and policy communications Skilled in translating business objectives into actionable creative briefs, scopes of work, and production budgets Proven ability to manage cross-functional collaboration across internal teams and external agencies/vendors Experienced in full production lifecycles—from pre-production through post—including live action, animation, and editing Strong operational background in scheduling, budget tracking, vendor coordination, and on-location logistics Committed team leader with experience managing direct reports and mentoring junior staff Focused on delivering high-quality, brand-aligned content that drives clarity, engagement, and business impact
Experience
Senior Manager, Video, Media & Content Production Strategy
Jun 2022 — Present · Princeton, NJ, US
Education
Saint Joseph's University - Erivan K. Haub School of Business
Master of Business Administration - MBA, Pharmaceutical and Healthcare Marketing
Valencia College
Certificate, Film Production
2011 — 2012
University of Central Florida
Bachelor of Arts (B.A.), Film/Cinema/Video Studies
2006 — 2010
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