Rebecca Healy

About Rebecca Healy

Accomplished Track Record in Brand Marketing & Growth Strategy My strategic accomplishments are inclusive of analysis and integration of consumer insights, product roadmap, key value props, competitive differentiation, and market dynamics. Bringing a fresh perspective on target segments, I focus energy around the alignment of positioning, messaging, pricing and packaging. I create category-defining strategy grounded in the realities of execution, then realized in both mass-led and digital-first campaigns, product marketing, full-scope website launches, and other brand and marketing collateral. Effective Strategic Storyteller to Drive Business Impact With a strong combination of creative and analytical skills, I bring a sophisticated perspective to a company’s business, industry and opportunities. I break down problems into their core elements, with an exceptional ability to understand and connect the dots between disparate or complex pieces of data. I often create frameworks to communicate ideas and gain alignment. The result is highly effective C-level decks and presentations, and consumer storytelling that drives revenue. Highly Collaborative Approach with Cross-Functional Partners Seeking ways to make inputs and outputs more meaningful, relatable and actionable, I leverage data and insights across teams, as well as internal and external agencies. I ensure everyone is brought into the fold and bought into the vision. Both leadership and peers often praise my ability to jump in and contribute at a high level in such a short period of time. I come in as a clear voice, able to guide teams through clutter, and contribute to a broad range of topics and challenges.Unique mix of Fortune 10, Fortune 100 & Start-Up Experience

Experience

1. Founder & CEO

   Quilt

   Sep 2025 — Present

   Quilt applies the proven laws of marketing science to create brand-led demand. We partner with companies facing performance plateaus, commodified markets and high-stakes reinvention. Our promise is simple: growth that lasts™.

Education

• University of Wisconsin-Madison

  BS

  2001 — 2005

Skills

• Results Oriented
• Content Strategy
• Fundraising
• Marketing Strategy
• Social Media
• Project Execution
• Marketing
• Online Advertising
• Digital Strategy
• Building Strategic Relationships
• Social Networking
• Social Media Marketing
• Leadership
• Digital Marketing
• Crm
• Public Speaking
• Social Marketing
• Start-Ups
• Project Management
• Lean Startup
• Creative Problem Solving
• E-Commerce
• Publishing
• Strategic Partnerships
• Entrepreneurship
• Writing
• Community Management
• Marketing Communications
• Editing
• Email Marketing
• Blogging
• Digital Journalism
• Newsletters
• Public Relations
• Media Relations
• Online Marketing
• Copywriting