Izabela Santos

Strategy and Marketing Director, Executive Board Member @英国豪迈公司

GB

Halma PLC is a global group of life-saving technology companies. Named one of Britain\'s Most Admired Companies, Halma provides innovative solutions to many of the key problems facing the world today. Strategy and Business Development- Led in-depth market analysis, development and execution of the go-to-market strategy and plan, resulted in strategic repositioning, value proposition change and double digits growth- Provided leadership in development and execution of the commercialisation plan and go-to-market strategy, based on voice of the customer and insights - Acting as an internal and customer consultant, responsible for all strategic planning and growth strategy development and execution, in order to drive long-term success and innovation, translating the insights into business actions- Created and executed solution selling strategy and commercially aligned plan, delivering strategic transformation and business growth - Introduced and led multi-function audience (Comms, insights, product, etc) to execute Voice of the customer (VOC), deliver value propositions and digital transformation driving the growth. Marketing Communications- Implemented rebranding and digital strategy, including new UX driven website and campaigns creating awareness and customer engagement - Leading change and change management within the organisation to be more customer focused and sustainability enabled organisation improved revenue to record-high and double digits growth - Reviewed and improved processes within marketing, resulting in efficiency improvement and higher ROI- Responsible and overseeing all aspects of the company’s Marketing Communications plan and strategy.

SBS Swiss Business School

EMBA, Master in Business Administration, Energy, Oil&Gas

London School of PR

Postgraduate diploma in Integrated approach to Public Relations and Comms

University of Trade and Economics in Katowice

Bachelor's degree, Bachelor of Business Administration and Economy, Distinction

Economy University of Katowice

Master of Science - MS, International Marketing Management, Distinction