James Hart
Independent Consultant @Head & Hart Limited
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WORK HISTORY
Independent Consultant @Head & Hart Limited
Having taken a few weeks off at beginning of summer, I\'m now embarking on a new chapter of my career as I return to the Land of Independents as strategic consultant offering comms planning to businesses looking to \"connect the dots\" between their multi-disciplinary teams.
EDUCATION
Graduate of IPA Excellence Diploma “the MBA of brands”
Excellence Diploma "The MBA of Brands"
London Metropolitan University
BA Hons
SKILLS
ABOUT JAMES HART
Hello! If you\'ve come this far then lovely to have your ears for a little while. I\'m Harty. I am a comms planner; helping to create magic between brands & consumers. I help craft & connect strategic propositions with the right ideas to the right people, at the right moment in their consumer journey. My early years in media planning & strategy introduced me to the whole marketing eco-system. Graduating from the enlightening IPA Excellence Diploma, I moved into brand planning & creative integration developing a natural flair for story-telling & ideas. For the last 7 years I’ve been discovering how to build more specialised knowledge areas in Connections Planning, CX, Commerce & Activation exploring different working methods to ensure my agility & fresh thinking whilst staying true to a generalist strategic purpose. If you need to bring your specialists together & impress Clients with multi-disciplinary thinking I’d love to talk! I work to three guiding principles : “The Power of Brands: A graduate of the IPA Excellence Diploma, dubbed “the MBA of brands” means I get how brands are crafted, nurtured and connected with culture. My thesis was on how the brands of the future (from 2008 onwards when I wrote it) will become creators of \"voluntary consumption\" creating content and experiences people love to be a part of. From my time at VML I learnt how to ensure brands understood the principles of Human Centered Design, using CX / Connections Mapping techniques to help identify the moments where ideas, messaging and channels must be in lock-step with consumers needs. I embrace effective collaboration practices with multidisciplinary teams, and can bring a diverse set of people and perspectives together having run workshops for some of the worlds most famous and diverse brands and organisations. If you need a grown up comms planner with a passion for integrated ideas I\'d love to chat :) ”KEY SKILLS” Comms Planning I Brand Strategy | Connections Planning & CX Mapping | Comms Strategy Workshop design & facilitation | Multi-disciplinary Integration | Creative Briefing & Idea development
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