Headley Appollis
Business Intelligence & Analytics Professional @ LatentView Analytics | MS in Business Intelligence
- Role
- Business Intelligence & Analytics Professional at LatentView Analytics
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Headley Appollis
TECHNICAL SKILLS • R, Python, SAS, SQL, Tableau, Business Objects, Cognos, Advance…
Experience
Business Intelligence & Analytics Professional
Jan 2019 — Present · Redmond, WA, US
Business Intelligence Analytics around products like, Bing, Edge, and other Modern Life and Device areas including: o Cohort Studies, ARPD, LTV, Query Mix and Query Category Analysis by applying Statistical Modeling techniqueso Used 3rd Party Data, e.g. comScore datao Provide quantitative support, market understanding and a strategic perspective to our partners throughout the organization• Working with various Microsoft internal teams to come up with ideas to increase the growth within the search business.o E.g. new feature, a slight change to existing feature, applying best practices across the various search businesses within Microsoft, i.e. Bing search, MSN (Microsoft News), Edge, Windows search box, etc.o Serve as an analytics expert for our partners, using numbers to help them make better decisions.• Applying various techniques to demonstrate the changes by developing mock presentation that shows these changes. o With introduction of a new feature one of the key deliverables is to determine the financial impact that it will have on the business.• Using various data and statistical methods to work out the impact these changes and new feature will have on the overall business. o The overall tracking of the initiatives through monthly reporting• Bing Market modeling – collaborating with different teams with Microsoft as well as using macroeconomic data to build, a robust model. Calibrate the business planning numbers with finance.
Education
Rockhurst University
Master of Science - MS, Business Intelligence and Analytics
2017 — 2018
University of the Free State
Bachelor of Science (B.Sc.), Mathematics and Mathematical Statistics
University of South Africa/Universiteit van Suid-Afrika
Bachelor of Science (B.Sc.) Honours, Mathematical Statistics and Probability
Skills
- Data Analysis
- Budgets
- English
- Python
- Portfolio Management
- Cognos
- Analytics
- Research
- Outlook
- Administrative Assistants
- Machine Learning
- Microsoft Word
- Financial Risk
- R
- Financial Analysis
- Customer Service
- Credit Analysis
- Accounting
- Management
- Analytical Skills
- Business Analysis
- Microsoft Office
- Oracle Applications
- Retail Banking
- Windows
- Sql
- Strategy
- Text Mining
- Sentiment Analysis
- Credit Risk
- Sas
- Powerpoint
- Microsoft Excel
- Credit Scoring
- Banking
- Risk Management
- Credit
- Financial Modeling
- Analysis
- Business Objects
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