Subeer Kumar
Director of Marketing at ePropelled Systems
- Role
- Marketing Director at ePropelled
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Subeer Kumar
Summary:With over 18 years of marketing experience, I have led demand and lead generation strategies for SaaS companies in both the US and the UK. My expertise covers SEO/SEM, email marketing, webinars, creative design, and multi-channel demand generation campaigns. I am highly skilled in using marketing automation platforms such as HubSpot, Marketo, and Salesforce, with a focus on creating data-driven campaigns that optimize lead nurturing and conversion funnels. Throughout my career, I’ve found that while understanding product benefits and target audiences is essential, success truly comes from crafting marketing content that builds trust and drives conversions.As an entrepreneur, I transitioned from freelancing to leading an agency, growing a team of 15 and securing over 90 clients across the US, UK, and UAE. Our agency successfully achieved first-page Google rankings for numerous client websites, and I worked closely with sales, product, and customer success teams to ensure alignment and accelerate growth.Skills:Marketing Strategy, Demand Generation, Content Marketing, Market Research, Lead Generation, SEO/SEM, PPC, Marketing Campaigns, Email Marketing, Webinar Management, Web Technologies, e-commerce, A/B Testing, Marketing Automation, Lead Nurturing, Social Media Marketing, Conversion Optimization, Salesforce.com, Marketo and HubSpot, Google Analytics, UX/UI Design, Project Management, Team Management, Creative and Marketing Leadership.Core Competencies:• Conducting market research and mapping customer journeys• Implementing and measuring effective marketing strategies• Maintaining brand consistency and overseeing brand development• Collaborating with sales and mentoring the marketing team• Managing budgets, vendor relationships, and fostering innovation
Experience
Marketing Director
Sep 2024 — Present · Chennai, IN
Education
Athene Softech Pvt Ltd
Web Modeler - Diploma in Web & Graphic Designing
University of Madras
B.B.A
1997 — 2000
Microchip Computer Network
D.C.A – Diploma in Computer Applications
Annamalai University
M.B.A, Master of Business Administration
2004 — 2006
Management Studies Promotion Institute
D.B.M – Diploma in Business Management
1996 — 1996
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